LTV / CAC

Assess customer payback efficiency and unit economics

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When to use it

You want a compact customer-economics model for acquisition efficiency and payback.

Inputs

average_revenue_per_customer_monthly
gross_margin
monthly_churn_rate
customer_acquisition_cost

Outputs and preview

Gross profit per customer
Lifetime value
LTV/CAC ratio
CAC payback months

The result rail summarizes the primary conclusion. Open Preview for the complete theme-aware presentation and Playground controls. Simulation changes runtime overrides only; authored source stays untouched.

Worked example

Live calculation

LTV / CAC starter

Edit the starter here, or open it as a new local Continuum document for the full preview.

Editable source

Live results

1—
2—
3$320.00
40.82
50.03
6$900.00

A rich template preview is ready in the full workspace.

Interpret with care

Churn and margin quality dominate the result.
Segmented businesses should model materially different cohorts separately.